An engineering blog beats LinkedIn for hiring SEO — if the posts are real

LinkedIn is where recruiters scroll. Your site is where search engines store what you actually think.

I publish on brenthaskins.com because hiring and client leads both start with Google more often than people admit.

What ranks

• Name queries: “Brent Haskins product engineer” should hit my domain first
• Problem queries: “mortgage broker website leads,” “local prompt manager mac”
• Role queries: “what is a product engineer,” “hire product engineer”

Posts earn those slots when they answer one question completely, cite real sources, and link to /projects entries—not when they repeat the same outline fifty times.

Helpful content, not content volume

Google’s helpful-content guidance is blunt: scaled fluff loses. That is why this site mixes:

1. Manual essays tied to shipped work
2. Constrained automation with banned-topic guards and length floors

If I only automated, I would flood near-duplicates on React perf and AI agents. Manual posts cover Draft, Loan Finder, and studio ops—angles automation should not mimic.

Technical hygiene that matters

• BlogPosting + FAQPage JSON-LD on posts
• Canonical URLs on /blog/[slug]
• RSS/feed routes for discovery
• IndexNow after publishes (workflow in repo)
• Internal links between posts and case studies (ongoing)

What to write if you are copying the playbook

Pick projects you truly shipped. Title with the problem, not your mood. Include one FAQ recruiters actually ask. Skip words you would never say on a call.

One post per week of that quality beats three daily generic takes.

For teams evaluating Brent Haskins

Read three posts and one case study before the intro call. You will know whether the fit is mortgage SaaS, AI forms, or native utilities—faster than a thirty-minute pitch.

If you are building your own blog, start with /blog/what-is-a-product-engineer-brent-haskins as a template for honesty, not length.