Idea capture
Floom
Product Engineer / 2025Late-night idea capture for creatives and founders—messy input, organized output: tags, search, and AI-powered categorization with local-first storage and optional iCloud sync.
Launched on the App Store with a privacy-first, dark-first native UI; users move from scattered thoughts to actionable plans without surrendering data control.
Problem
Brilliant thoughts evaporate before structure exists.
Notes apps dilute urgency; Floom targets half-asleep capture with structure that arrives after—smart tags, search, and categorization without losing spontaneity.Build
Native performance with AI-assisted organization.
Privacy-first storage, optional sync, AI categorization, and filtering so ideas stay retrievable when energy returns—dark mode default matches the use case.Outcome