AI form builder

Formably

Full-Stack Engineer / 2025

Generate branded forms from natural language; unlimited responses, email alerts, Zapier automation, and analytics—WCAG-aware brand controls with global defaults and per-form overrides.

Owned UX through AI generation, full-stack architecture, unlimited-response backend, notification system, and integrations—shipping a freemium launch that removes per-response friction.

Stack

Next.js
React
Tailwind CSS
AI generation
Zapier

Problem

Form builders tax growth and demand design or technical skill.

Teams hit limits from per-response pricing, shallow branding, and slow iteration—AI could remove the setup tax if paired with solid UX and scalable infrastructure.

System

AI generation, brand system, analytics, and integrations together.

Built natural-language form generation, dual-level branding with contrast checks, real-time analytics, email notifications, and Zapier across thousands of apps.

Outcome

Launch-ready forms in seconds without design bottlenecks.

Users describe intent, get a working branded form, and scale submissions without artificial caps—continuous iteration improved AI accuracy and customization depth.