Mortgage broker sites & lead capture

RallyLeads

Product Engineer / 2026

Multi-page broker websites with local SEO, lead forms, instant email alerts, and one dashboard—configured in minutes without agencies or custom dev.

Shipped a broker-in-a-box: About, contact, areas, loan programs, FAQ, rates, apply, team, blog, sitemap/SEO, pipeline with status/tags/notes, CSV export, and Zapier-friendly webhooks so brokers go live and capture leads the same day.

Stack

Web
Lead gen
SEO
Dashboard
Zapier

Problem

Professional web presence and leads without dev cost or delay.

Brokers need SEO-ready sites and dependable lead capture but often lack budget or time for bespoke builds—so the product had to be self-serve and complete.

Build

One dashboard ties multi-page sites to lead operations.

Implemented multi-page templates, built-in SEO and sitemap, lead forms with instant notifications, custom domains and blog, plus pipeline management and integrations.

Result

From configuration to live site and leads in an afternoon.

Brokers configure profile, programs, and content, then publish—one plan covers site, capture, dashboard, export, and webhook—no engineering required.