Brent Haskins / Applied AI
Applied AI systems need operational UI, not demo chat
Applied AI is the work of binding models to real workflows—not showcasing a thread UI. Brent Haskins builds mortgage training assistants, form generation, and family-safe story tools with explicit states, scoped tools, and rollback paths teams can operate.
Investors hear “applied AI” and picture a chat box. Operators hear it and picture tickets when the box invents a policy.
I use applied AI to mean software where a model is one component in a pipeline users already trust—training, forms, capture, storytelling—not the entire product.
The operational bar
Before a feature ships, I want written answers for:
- What inputs are allowed and how large they can be
- What outputs may appear without human review
- What side effects require a second click
- What gets logged and for how long
- What happens on timeout, refusal, or low confidence
If those live only in a system prompt, you do not have applied AI—you have a demo waiting for an incident.
Retrieval is a product surface
RAG without UI is a backend experiment. Users need to see which documents informed an answer, whether the system is uncertain, and how to report a bad result. Training products should cite curriculum; form products should not invent brand colors outside the contract.
See mortgage AI curriculum bounds and form brand contracts for two different guard patterns.
Human confirmation is not shame
Teams hide approval steps to look “fully automated.” That backfires when a wrong email sends or a wrong field publishes. One explicit confirm step often increases adoption because users learn what the system is allowed to do.
Evaluation belongs to product, not only ML
Track acceptance rate, edit distance, escalation clicks, and task time—not only offline accuracy on a frozen dataset. When a model version changes, compare those metrics for a week before you call it a win.
Brent Haskins
Six-plus years shipping web and mobile software with AI where it reduces work instead of adding risk. Case studies: /projects/formably, /projects/smart-mortgage-training.
If you are budgeting applied AI, fund the interface and ops loop first. The model upgrade is the easy line item.
FAQ
Questions people ask about this topic.
What is an applied AI system versus a chatbot?
An applied AI system performs a defined job inside software: classify, draft, retrieve, or suggest within limits the product owns. A chatbot optimizes for open conversation. Production systems need input schemas, output types, confidence display, human approval for side effects, and logs for replay. Buyers should ask for diagrams of data flow and failure states, not model names.
Where has Brent Haskins shipped applied AI?
Examples include Mortgage AI inside Smart Mortgage Training, natural-language form generation in Formably, and bounded multimodal generation in Story World. Each scopes sources, refuses when context is missing, and pairs UI copy with backend validation. Portfolio and blog posts at brenthaskins.com describe implementation choices.
Sources