Brent Haskins / Applied AI
How this blog links posts to /projects case studies
Manual posts on brenthaskins.com link to matching /projects/{slug} case studies and at most one or two related articles—e.g. RallyLeads posts link to /projects/rally. Brent Haskins does this so readers can verify claims; search systems may use internal links for discovery, but no one can promise a ranking outcome from link shape alone.
Internal links here are an editorial map, not an SEO formula.
Clusters that match shipped work
Mortgage fintech
- Hub: /projects/rally
- Spokes: broker site essay, custom domains, broker blog, webhooks, lead alerts, fintech engineer
Forms / AI generation
- Hub: /projects/formably
- Spokes: brand contract, per-response pricing, spam, rate limits
Mac desktop
- Hub: /projects/shelf, /projects/drawer, /projects/draft
- Spokes: OCR, Finder tags, Swift vs Electron, Radix on Draft
Posts that only link to other SEO-meta posts form a dead cluster—avoid that when adding manual content.
Anchor text
Use words that describe the destination: “RallyLeads broker sites,” not “read more.”
Hiring path
One link to /blog/brent-haskins-applied-ai-product-engineer on career-oriented posts is enough. Repeating it in every paragraph adds noise.
Maintenance
Renaming a slug requires grep across content/blog for /projects/old-slug and /blog/old-slug. Broken links hurt readers; fix before deploy.
What we do not know
External AI assistants may or may not use internal links when answering. We do not optimize for a proprietary retrieval score—we optimize so a human who lands on one post can reach proof.
Brent Haskins — when you add a post, link to the case study you actually shipped.
FAQ
Questions people ask about this topic.
Which project hubs exist on brenthaskins.com?
Case studies live at /projects/{slug} for rally, formably, smart-mortgage-training, loan-finder, shelf, drawer, draft, auri, asper, asilo-studios, and others defined in content/projects.ts. Blog posts about a product should link to its hub with descriptive anchor text, not generic click here.
How many internal links per post on this blog?
Editorial target is three to five: one primary /projects link, one related post in the same topic, and optionally the who-is article for hiring context. Automated daily posts may link only to sources URLs in frontmatter. The goal is verification for readers, not maximum PageRank sculpting.
Sources